The 21st century has seen a new step forward in film technology: the 3-D revolution. J
The 21st century has seen a new step forward in film technology: the 3-D revolution. Just five years ago it was very rare to see a 3-D film at a mainstream cinema, but in 2010, 50% of the ten highest grossing films of the year were 3-D. 3-D films are obviously very popular. The technology truly immerses you in the film and makes you feel like you’re part of the action. It can make you believe that you’re on Avatar’s planet Pandora when in fact you’re actually just sat in the cinema on a wet Tuesday afternoon. 3-D films reach out to the audience in a way that perhaps normal 2-D films do not. Audiences worldwide have shown they enjoy being more involved in a film and the popularity of 3-D films has helped improve box-office sales during the economic crisis, when people don’t usually spend extra money on entertainment. However, what’s good for film studios isn’t always good for audiences. 3-D film tickets do cost more than normal cinema tickets, and you must decide if seeing a film in 3-D is worth the extra money. Some people say that 3-D technology makes films more involving, and surely that’s the purpose of the script, acting and direction. If a film’s budget is being spent on 3-D then less is being spent on these three things, which used to be all a film needed to make it involving. What’s more, several films are being turned into 3-D after they have been made in 2-D, rather than being made in 3-D from the start. This produces a weaker effect and can be seen as a way of studios cashing in on the popularity of 3-D whilst actually creating an inferior product. For example, why did Disney need to re-release The Lion King in 3-D? How much new technology was added to a film that was already fantastic? Not only are some studios charging higher prices for lower quality films, but many people get headaches from wearing 3-D glasses. It’s possible that the new, popular technology is still not advanced enough to be more than a passing craze, and film-makers that misuse the technology and produce weak films will lessen the popularity of 3-D.
(1)In 2010, of the ten top-grossing movies of the year were 3-D.
A. less than 50%
B. more than 50%
C. 10%
D. half
(2)According to paragraph 2, 3-D technology indeed the audience in the film.
A. involves
B. dips
C. submerses
D. puts
(3)Which advantage could 3-D films bring to the studios?
A. The studios could charge the audience higher prices.
B. The studios could produce higher-quality films.
C. The studios could master more perfect and advanced techniques.
D. Script, acting and direction of films could become better.
(4)For the audience, which one is the disadvantage of 3-D films?
A. They feel like they are part of the action in the film.
B. They pay less money for 3-D film.
C. 3-D technology makes films less attractive.
D. 3-D glasses are uncomfortable for them.
(5)What is the author’s attitude toward 3-D films?
A. Neutral.
B. Supportive.
C. Scornful.
D. opposed