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Advertisers write specific ads to make certain groups of people choose their product.（

Advertisers write specific ads to make certain groups of people choose their product.()

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第1题

Every year television stations receive hundreds of complaints about, the loudness of adver

tisements. However, federal rules forbid the practice of making ads louder than the programming. In addition, television stations always operate at the highest sound level allowed for reasons of efficiency. According to one NBC executive, no difference exists in the peak sound level of ads and programming. Given this information, why do commercials sound so loud？

The sensation of sound involves a variety of factors in addition to its peak level. Advertisers are skilful at creating the impression of loudness through their expert use of such factors. One major contributor to the perceived loudness of commercials is that much less variation in sound level occurs during a commercial. In regular programming the intensity of sound varies over a large range. However, sound levels in commercials tend to stay at or near peak levels.

Other "tricks of the trade" are also used. Because low-frequency sounds can mask higher frequency sounds, advertisers filter out any noises that may drown out the primary message. In addition, the human voice has more auditory(听觉的) impact in the middle frequency ranges. Advertisers electronically vary voice sounds so that they stay within such a frequency band. Another approach is to write the script. so that lots of consonants(辅音) are used, because people are more aware of consonants than vowel(元音) sounds. Finally, advertisers try to begin commercials with sounds that are highly different from those of the programming within which the commercial is buried. Because people become adapted to the type of sounds coming from programming, a dramatic change in sound quality draws viewer attention. For example, notice how many commercials begin with a cheerful song of some type.

The attention-getting property of commercials can be seen by observing one-to-two-year-old children who happen to be playing around a television set. They may totally ignore the programming. However, when a commercial comes on, their attention is immediately drawn to it because of its dramatic sound quality.

According to the passage, the maximum intensity of sound coming from commercials ______.

A．does not exceed that of programs

B．is greater than that of programs

C．varies over a large range than that of programs

D．is less than that of programs

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第2题

You use Microsoft .NET Framework 4 to create a Windows Presentation Foundation （WPF) appli

You use Microsoft .NET Framework 4 to create a Windows Presentation Foundation (WPF) application. The application has a window named MainWindow that has a StackPanel control named sp as the root element.You want to create a Button control that contains a TextBlock control with the "Save" Text property.You need to create the control dynamically and add the control to sp.Which code segment should you write in the constructor of the MainWindow class？（）

A. You use Microsoft .NET Framework 4 to create a Win

B. You use Microsoft .NET Framework 4 to create a Win

C. You use Microsoft .NET Framework 4 to create a Win

D. You use Microsoft .NET Framework 4 to create a Win

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第3题

Advertising informs consumers about new products available on the market.It gives us i

nformation about everything from shampoo to tooth-paste to computers and cars.But there is one series problem with this.The "information" is actually very often "misinformation".It tells us the products, benefits but hides their disadvantages.Advertising not only leads us to buy things that we don't need and can't afford, but it also confuses our sense of reality.

Advertisers use many methods to get us to buy their products.One of their most successful methods is to make us feel dissatisfied with ourselves and our imperfect lives.Advertisements show us who we aren't and what we don't have."Why don't I have any dates (约会)？" a good-looking girl sadly asks in a commercial."Here," replies her roommate, "Try Zoom tooth-paste!" Of course she tried it, and immediately the whole football team falls in love with her."That's a stupid commercial," we might say.But we still buy Zoom tooth-paste out of fear of being unpopular and having no friends.

If fear is the negative motive (动机) for buying a product, then wanting a good self-image is the positive reason for choosing it.Each of us has a mental picture of the kind of person we would like to be.For example, a modern young woman might like to think that she looks like a beautiful movie star.A middle-aged man might want to see himself as a strong, attractive athlete.Advertisers know this.They write specific ads to make certain groups of people choose their products.

Advertisers get psychologists to study the way consumers think and their reasons for choosing one brand instead of another.These experts tell advertisers about the motives of fear and self-image.They also inform. them about recent studies with colors and words.They have found that certain colors on the package of an attractive product will cause people to reach out and take that package instead of buying an identical (同一的、相等的) product with different colors.

Many people believe that advertising does not affect them.They like to think they make wise choices.Unfortunately, they probably don't realize the powerful effect of advertising.They may not clearly understand that advertisers spend billions of dollars each year in aggressive (强有力的) competition for our money, and they are extremely successful.

1.What’s the purpose of advertising()？

A.To introduce people the feature of the goods.

B.To have people to buy new products on the market.

C.To make people know how to use the products.

D.To tell people how to save money while buying goods.

2.One of the disadvantages of advertising is to().

A.lead people to buy bad-quality things

B.make people confused about choosing goods

C.make people buy more things than needed

D.inform. people the products’ benefits

3.Advertisement may make people think that()

A.their lives are not good enough

B.their behaviors are imperfect

C.they don’t have enough money to buy things

D.they look poor without buying advertise goods

4.What can psychologists tell the advertisers()

A.The reasons for bad sale of some goods.

B.What brand is better than others？

C.How to control the qualities of goods.

D.People’s opinions about current colors.

5.It’s implied in the last paragraph that those who don’t believe

advertising().

A.should refuse to buy goods advertised

B.may also be influenced by advertising

C.have more freedom to buy things than others

D.can save money without buying the advertised goods

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第4题

The __________ of Facebook, a social networking website, has attracted the attention of advertisers （）

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第5题

Rosenberg holds that public advocates should[A] recruit professional advertisers

Rosenberg holds that public advocates should

[A] recruit professional advertisers

[B] learn from advertisers’ experience

[C] stay away from commercial advertisers

[D] recognize the limitations of advertisements

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第6题

Unlike television,presents the additional disadvantage of limiting advertisers to audio-only advertising.

A.flyers

B.posters

C.leaflets

D.radio

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第7题

Many advertisers that Yelp help propel to the top of a list are local businesses that people never heard of and brands people are unfamiliar to.（)

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第8题

Radio and television have made it possible for advertisers toI（）the attention of millio

A.undertake

B.transport

C.capture

D.sacrifice

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第9题

Most advertisers don’t believe that search engine ads will be more effective than static banner ads.（)

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第10题

Which group does NOT use posters frequently？A: advertisersB: journalistsC: protestorsD:

Which group does NOT use posters frequently？

A: advertisers

B: journalists

C: protestors

D: propagandists

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