Many parents try hard to protect their kids from TV and Internet advertising. But how can
As school budgets get smaller, a growing number of schools in the US are selling advertising space on lockers and buses and in gyms and cafeterias. It is an easy way for schools to make money. And ads may provides relief for parents exhausted by making each donations to support schools.
While parents can always turn off the television or the computer, they can’t keep advertising out of schools. This isn’t the first time the issue has come up. For example, a news program for teens has been criticized for including ads in its 12-month classroom broadcasts.
Parents groups successfully fought a plan by a company called Bus Radio to put music and ads into school buses.
But now things are different. Just last month, Los Angeles approved a plan to allow companies to advertise in the district’s schools. Officials say the plan could provide as much as $ 18 million for the school.
In St. Francis, Minn, school recently agreed to cover 10% to 15% of their lockers with ads. Edward Saxton, a teacher in the school, say, “So far, parents are accepting this as a way to bring in needed money. The money pays for programs like arts, sports, and music. Parents don’t like to see programs getting cut. Neither do I.. Besides, schools are thinking about the effects on kids all the time.”
However, Susan Linn, an educational experts, says, “Kids have already seen enough ads on TV, in magazines and on products they use daily. School is no place for advertisements at all.”
Reader, what about you？ Would you rather help run yet another school fundraiser, or expose your child to ads on lockers and buses？ Is keeping ads out of schools worth raising taxes, or increasing your own cash support for schools through donations？
47. Why do schools allow ads into schools？
A. To reduce parents’ burdens.
B. To solve their finanical problems.
C. To offer kids a wide choice of goods.
D. To improve their students’ living conditions.
48. Edward Saxon thinks that _____.
A. schools choose ads carefully
B. ads in schools should not be too much
C. shcools should be a place free from ads
D. in-schools do no harm to young kids.
49. What is this passage mainly about？
A. The negative efect of ads on kids.
B. Efforts to stop in-school advertising.
C. Whether ads should be allowed in schools.
D. Whether Parents should run fundraisers for schools.
50. Who are intended readers of the text？
A. Parents B. Teachers C. Educators D. Businessmen
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