Coca-Cola was a major sponsor for the football world cup in France.A.RightB.WrongC.Doesn't
Coca-Cola was a major sponsor for the football world cup in France.
A.Right
B.Wrong
C.Doesn't Say
Coca-Cola was a major sponsor for the football world cup in France.
A.Right
B.Wrong
C.Doesn't Say
第1题
Nike is a major of the Olympics.
A) spencer
B) speeder
C) sponsor
D) speaker
第2题
What is of the greatest importance to a football team is______.
A.its members
B.its team work
C.the football field
D.the climate
第3题
? Read the article below about advertising Strategy.
? Are sentences 16-22 on the opposite page 'Right' or 'Wrong'? If there is not enough information to answer 'Right' or 'Wrong', choose 'Doesn't Say'.
? For each sentence 16-22, mark one letter (A, B or C) on your Answer Sheet.
Competitive Advertising Strategy
In terms of its advertising strategy, Coca-Cola France decided in 2002 to have a three-year partnership with the football player Thierry Henry, in order to benefit from his considerable popularity, especially amongst teenagers. Using celebrities shows a new approach for the company, adopting a communication strategy similar to that of its rival, Pepsi Co. During the football world cup, special promotions were organized in some supermarkets.
The company's good results in the soft drinks market are partly due to its strategy to limit the impact of seasonality by doing all year round promotions. Coca-Cola's attempts to diversify its range of products were illustrated by the successful introduction of the Aquarius brand within the emerging functional drinks sector.
The company's recent strategy to develop new products specifically targeted at national markets was successfully illustrated in France by the good performance of Fanta Latina and Fanta Madness in 2001, two beverages designed to appeal to French teenagers' tastes. The growth of the low-calorie variant Coca-Cola Light was boosted by major advertising campaigns to position it as a distinct brand, rather than as just a variant within the Coca-Cola range. Thus it was extended by the introduction of a lemon-flavoured variant in 2002.
The three-year cooperation with the football player Thierry Henry has helped Coca-Cola France sell its products well.
A.Right
B.Wrong
C.Doesn't Say
第4题
M: No way! The team might not be the winner but the company is.
Q: What does the man mean?
(16)
A.The company will beat other companies in business.
B.The failure of the football team was just as expected.
C.The company will not sponsor the football team.
D.The football team fell short of the company's expectations.
第5题
It was musingly noted that the major (reason why) the English colonized so much of the world (was that), no matter (what) weather conditions they met abroad, they had already experienced (something like) it at home.
A.reason why
B.was that
C.what
D.something like
第6题
People drink Coca-Cola just for the taste.
A.Y
B.N
C.NG
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