Advertisement can be thought of "as the means of making known in order to buy or sell good

第1题

Who can apply for the work according to the advertisement Students who major in ______Who can apply for the work according to the advertisement Students who major in ______

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第2题

The advertisement can （)seen in all the top newspapers.A: 不填B: beingC: toD: be

The advertisement can ()seen in all the top newspapers.

A: 不填

B: being

C: to

D: be

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第3题

Borrowing as a source of homony my in English can be illustrated by _______.

A.long(not short)

B.ball(a dancing party)

C.rock(rock'n'roll)

D.ad(advertisement)

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第4题

From the advertisement, visitors can NOT find the of Old Glasgow（）

A．address

B．web address

C．e-mail address

D．phone number

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第5题

Advertisement can be thought of "as the means of making known in order to buy or sell good

s or services". Advertisement aims to increase people’s awareness and arouse interest. It tries to inform. and to persuade. The media are all used to spread the message. The press offers a fairly cheap method, and magazines are used to reach special sections of the market. The cinema and commercial radio are useful for local market. Television, although more expensive, can be very effective. Public notices are fairly cheap and more permanent in their power of attraction. Other ways of increasing consumer interest are through exhibitions and trade fairs as well as direct mail advertisement.

There can be no doubt that the growth in advertisement is one of the most striking features of the Western World in this century. Many business such as those handling frozen foods, liquor, tabacco and medicines have been built up largely by advertisement.

We might ask whether the cost of advertisement is paid for by the producer or by the customer. Since advertisement forms part of the cost of production, which has to be covered by the selling price, it is the customer who pays for advertisement. However, if large scale advertisement leads to increased demand, production costs are reduced, and the customer pays less.

It is difficult to measure exactly the influence of advertisement helps to increase demand. When the market is shrinking, advertisement may prevent a bigger fall in sales than would occur without its support. What is clear is that businesses would not pay large sums for advertisement if they were not convinced of its value to them.

Advertisement is often used to ______.

A．deceive customers

B．increase production

C．push the sale

D．arouse suspicion

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第6题

It can be inferred from the passage that a smart consumer should______. A. think carefully

It can be inferred from the passage that a smart consumer should______.

A. think carefully about the benefits described in the advertisement

B. guard against the deceiving nature of advertisements

C. be familiar with various advertising strategies

D. avoid buying products that have strong emotional appeal

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第7题

What can one do if one is going to visit a Japanese in Tokyo？A．One can wait for him at the

What can one do if one is going to visit a Japanese in Tokyo？

A．One can wait for him at the nearest railway station.

B．One can put on an advertisement to inform. him.

C．One can look at the newspaper for his address.

D．One can ask him to draw or send a map.

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第8题

Which three of these items are found within the router advertisement message of IPv6 stateless autoconfiguration？（）（Choose three.)

A. flags indicating the kind of autoconfiguration that can be done by hosts

B. default router information

C. /64 prefix that can be used on the link and the lifetime of the prefix

D. IPv6 DHCP server address information

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第9题

Advertisement can be thought "as the means of making known in order to buy or sell goods o

r services". Advertisement aims to increase people's awareness and arouse interest. It tries to inform. and to persuade. The media are all used to spread the message. The press offers a fairly cheap method, and magazines are used to reach special sections of the market. The cinema and commercial radio are useful for local market. Television, although more expensive, can be very effective. Public notices are fairly cheap and more permanent in their power of attraction. Other ways of increasing consumer interest are through exhibitions and trade fairs as well as direct mail advertisement.

There can be no doubt that the growth in advertisement is one of the most striking features of the western world in this century. Many businesses such as those handling frozen foods, liquor, tobacco and medicines have been built up largely by advertisement.

We might ask whether the cost of advertisement is paid by the producer or by the customer. Since advertisement forms part of the cost of production, which has to be covered by the selling price, it is clear that it is the customer who pays for advertisement. However, if large scale advertisement leads to increased demand, production costs are reduced, and the customer pays less.

It is difficult to measure exactly the influence of advertisement on sales. When the market is growing, advertisement helps to increase demand. When the market is shrinking, advertisement may prevent a bigger fall in sales than would occur without its support. What is clear is that businesses would not pay large sums for advertisement if they were not convinced of its value to them.

Advertisement is often used to ______.

A．deceive customers

B．increase production

C．arouse suspicion

D．push the sale

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第10题

In the author’s opinion, ________. [A] advertising can seldom bring material benefit t

In the author’s opinion, ________.

[A] advertising can seldom bring material benefit to man by providing information

[B] advertising informs people of new ideas rather than wins them over

[C] there is nothing wrong with advertising in persuading the buyer

[D] the buyer is not interested in getting information from an advertisement

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