In marketing, the use of the Internet can help businesses to ______.
A．identify their competitors
B．improve their products
C．provide comprehensive service
D．change their mindset
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更多“In marketing, the use of the I…”相关的问题
第1题
W: What kind of person should we choose to give us a recommendation？
M: We’d better choose those who are senior to the hiring manager or who are highly regarded at the company.
Q: Which of the following people should not be invited to write a recommendation for us？
A.The general manager
B.The marketing manager
C.An ordinary clerk
D.A star employee
第2题
Lester: Well, we can move in any time after July first, but moving in and actually getting started are two different things.
Wendy: Good point．Anyway, I have our new marketing manager, Helen Parker, helping us set up.
Lester: What is she doing？
Wendy: She's overseeing the purchase of equipment and so forth.
Lcster: Does she have a background in that sort of thing？
Wendy: As a matter of fact, it turns out she practically ran her last company , from marketing to finance.
Lester: I'm looking forward to meeting her.
Wendy: Have you begun to investigate factories？ I'm so glad we aren't going to try to run our own factory at first.
Lester: Yes, I've started．And I've found some good people for R and D, too．Then there are the art people designing our logos.
Wendy: Oh, no ! Millions of details: logos, slogans, letterhead, name cards…
Lester: You thought setting up a company was going to be easy？
第3题
Although he is so wealthy,Bill Gates does not want to give up.He is still very interested in his vision and he travels the globe,making quick stops in cities to sell the new software products of his company.
The central vision of Bill Gates is the “information highway”.This is a network for computers that will link every home,office and shop in the future.This computer network system will have an effect on business,shopping and education.Bill Gates says that the main use of this new technology will be in communication.It will be a way to find people with common interests and to share opinions with them.
But is this communication by computer along the “information highway” really a good thing? Won’t we be sitting at home,only “socializing” with our computer,paying big companies money so that we can receive information that some large communication corporation somewhere had decided is “acceptable” for us to read? No,says Bill Gates,he thinks that the phrase “information highway” is a terrible phrase.It makes people think that we are all going down the same road,he says.In fact,the computer network will let us choose our own intellectual direction.It will give us freedom.It will also bring good to society,because it will allow for the spread of education.When more and more people receive education,the gap between the rich and the poor will narrow.
In the meantime,however,the gap between the rich and the poor is still there.To be added to this now is the gap between those with computers and those without.
1.The “information highway” will mainly be used（）.
A、in human communication
B、to help link every home,office and shop
C、in business,shopping and education
D、to narrow the gap between the rich and the poor
2.The word “vision” (para.3) probably means（）.
A、Sight
B、idea
C、effort
D、daydream
3.Bill Gates’success depends on the following except（）.
A、his vision and his travel over the globe
B、his technical skills and business marketing skills
C、his deep personal interest in developing computer science
D、his strong desire to make big money
4.The best title for this passage is probably（）.
A、Bill Gates,his Vision and Mission
B、Computer and Information
C、Advantages of the Computer Network
D、One of the World’s Computer Giants
5.Ever since he was a college student,Bill Gates has（）.
A、become very interested in the computer
B、set up a goal to popularize the computer
C、discovered great potentials in computer business
D、dreamed of having a giant computer company
第4题
Although he is so wealthy, Bill Gates does not want to give up. He is still very interested in his vision and he travels the globe, making quick stops in cities to sell the new software products of his company.
The central vision of Bill Gates is the “information highway”. This is a network for computers that will link every home, office and shop in the future. This computer network system will have an effect on business, shopping and education. Bill Gates says that the main use of this new technology will be in communication. It will be a way to find people with common interests and to share opinions with them.
But is this communication by computer along the “information highway” really a good thing？ Won’t we be sitting at home, only “socializing” with our computer, paying big companies money so that we can receive information that some large communication corporation somewhere had decided is “acceptable” for us to read？ No, says Bill Gates, he thinks that the phrase “information highway” is a terrible phrase. It makes people think that we are all going down the same road, he says. In fact, the computer network will let us choose our own intellectual direction. It will give us freedom. It will also bring good to society, because it will allow for the spread of education. When more and more people receive education, the gap between the rich and the poor will narrow.
In the meantime, however, the gap between the rich and the poor is still there. To be added to this now is the gap between those with computers and those without.
1.Ever since he was a college student, Bill Gates has __________.
A. become very interested in the computer
B. set up a goal to popularize the computer
C. discovered great potentials in computer business
D. dreamed of having a giant computer company
2.Bill Gates’ success depends on the following except ___________.
A. his vision and his travel over the globe
B. his technical skills and business marketing skills
C. his deep personal interest in developing computer science
D. his strong desire to make big money
3.The word “vision” (line 2, parA.2) probably means________.
A. sight
B. idea
C. effort
D. daydream
4.The “information highway” will mainly be used _______.
A. in human communication
B. to help link every home, office and shop
C. in business, shopping and education
D. to narrow the gap between the rich and the poor
5.The best title for this passage is probably _________.
A. Bill Gates, his Vision and Mission
B. Computer and Information
C. Advantages of the Computer Network
D. One of the World’s Computer Giants
第5题
How many hours does National Saving Bank offer the part-timer to do per week？
A．4 hours.
B．20 hours.
C．24 hours.
D．More than 4 hours.
第6题
It was twenty years ago that Lord Franks produced his report calling for our own version of the business schools that were educating America's industrial and commercial elite. Two years later the London Business School arrived, closely followed by Manchester and a score more, many with more of an eye on Harvard and Stanford than the needs of the Midlands car industry or the ailing textile mills.
Now they indulge in the latest computer techniques and pursue the highest academic standards; some have even ventured into the world of commerce, selling their research and consultancy services. But are they providing industry with the leaders it needs？ We traced the careers of one of the top management classes form. London Business School to find out.
What does the phrase "let loose another batch" tell us about the writer's opinion？
A．The writer detests the training business schools provide.
B．The writer admires the training business schools provide.
C．The writer disapproves of the training business schools provide.
D．The writer despises the training business schools provide.
第7题
Moods appear to be 【B16】______ influenced by marketing techniques. For example, the rhythm, pitch, and 【B17】______ of music has been shown to influence behavior. such as the 【B18】______ of time spent in supermarkets or 【B19】______ to purchase products. In addition, advertising can influence consumers' moods which, in 【B20】______ , are capable of influencing consumers' reactions to products.
【B1】
A．as
B．about
C．by
D．with
第8题
阅读理解：
Letter 1
December 1, 2009
Dear Mr. John Campbell,
We have received your letter of November 20, 2009 about your latest model of mountain bikes, in which we are very much interested. We believe that they will sell well here in the U.S.A. Please send us further details of your prices and terms of sales. Your favorable quotation (报价) will be appreciated. We look forward to hearing from you soon.
Yours sincerely,
Robert Loftus
Marketing Manager
Letter 2
December 4, 2009
Dear Mr. Robert Loftus,
Thank you for your letter of December 1st inquiring about our latest model of mountain bikes. We are pleased to send you the catalogue (产品目录) and price list you asked for. You will find our quotation reasonable with attractive terms of sales. We are looking forward to receiving your order at the earliest time.
Very truly yours,
John Campbell
Sales Manager
41. What product is inquired about in the first letter？
The latest model of ___________________________________.
42. What information of the product does Mr. Robert Loftus ask for？
Further details of the prices and _________________________.
43. What is enclosed with the second letter？
The catalogue and ____________________________________.
44. Who writes the second letter？
John Campbell, ________________________________ manager.
45. What does Mr. John Campbell say about the quotation of the product？
He says it is __________________ with attractive terms of sales.
第9题
The time spent in front of the television screen is usually at the【3】of leisure: there is less time for games, amusement and rest.【4】by what is happening on the screen, children not only imitate what they see but directly【5】themselves with different characters. Americans have been concerned about the【6】of violence in the media and its【7】harm to children and adolescents for at least forty years. During this period, new media【8】, such as video games, cable television, music videos, and the Internet. As they continue to gain popularity, these media,【9】television,【10】public concern and research attention.
Another large societal concern on our young generation【11】by the media, is body image.【12】forces can influence body image positively or negatively.【13】one, societaland cultural norms and mass media marketing【14】our concepts of beauty. In the mass media, the images of【15】beauty fill magazines and newspapers,【16】from our televisions and entertain us【17】the movies. Even in advertising, the mass media【18】on accepted cultural values of thinness and fitness for commercial gain. Young adults are presented with a【19】 defined standard of attractiveness, a(n)【20】that carries unrealistic physical expectations.
(1)
A．alternative
B．preference
C．substitute
D．representative
第10题
But I do not buy it. In my view, differences between generations are not a problem but an opportunity—if you remember to apply some basic principles of self-marketing. Most of us learned from Marketing 101 textbooks that there are four phases in the life cycle of a product or brand. The names may differ, but essentially the four phases are Introduction, Growth, Maturity and Decline. As a manager of high-profile athletes for more than 30 years, I know that these four phases certainly apply to the career and marketability of an athlete.
An athlete's introduction or start-up phase is when he or she starts competing, does well and captures the attention of people in the sport. Introduction turns into the growth phase when the athlete goes from being a promising performer to an established star. That's when everybody wants a piece of the athlete's time and he must stay focused on his primary talent and not get distracted by side issues.
For an athlete, the toughest thing about the mature phase may simply be recognizing that he or she is in it. If you're marketing a bar of soap it is easy to tell if the product is mature. It is there in the stagnant or shrinking sales figures. It is different with athletes. Not only do they think the growth phase will never end, but they often deny that there is any decrease in their athletic skills or marketability, no matter what the numbers say.
The decline phase for an athlete may sound harsh, but it doesn't have to be if he or she thinks of it as a reflective phase. In this phase an athlete can have tremendous future as a legendary figure who functions as an ambassador for his or her sport. If you substitute "employee" for "athlete" in these examples, these four phases apply to any individual's career.
I genuinely believe that whenever people face a career crisis, a big reason is because they are "out of phase." I have always been a tremendous advocate of recruiting older workers. With the massive downsizing of corporate America, there are tens of thousands of talented men and women over the age of 50 who feel shut out of the work-place. To me, these people are a gold mine—not because they are available but rather because they possess the qualities that employees in the introduction and growth phases lack, namely wisdom and experience. And since many of them received generous early-retirement packages, money is not their sole motivation. In other words, they are affordable.
If I were marketing myself in the mature phase, I'd focus on these qualities. Wisdom, experience and affordability make up a potent package. But you cannot do that unless you first recognize and fully appreciate the phase you are in.
What can be concluded from the passage？
A．Most young people cannot find a job if they don't study the four phase theory.
B．Young people with good jobs have studied the four phase theory.
C．Job seekers should fully understand the phase they are in.
D．Older employees will be forced out of job market by the young.
第11题
While computers offer these conveniences to consumers, they have many advantages for sellers too. Electronic cash registers can do much more than simply ring up sales. They can keep a wide range of records, including who sold what, when, and to whom. This information allows businessmen to keep track of their list of goods by showing which items are being sold and how fast they are moving. Decisions to reorder or return goods to suppliers can then be made. At the same time these computers record which hours are busiest and which employees are the most efficient, allowing personnel and staffing assignments to be made accordingly. And they also identify preferred customer for promotional campaigns. Computers are relied on by manufacturers for similar reasons. Computer analyzed marketing reports can help to decide which products to emphasize now, which to develop for the future, and which to drop. Computers keep track of goods in stock, of raw materials on hand, and even of the production process itself.
Numerous other commercial enterprises, from theaters to magazine publishers, from gas and electric utilities to milk processors, bring better and more efficient services to consumers through the use of computers.
According to the passage, the credit card enables its owner to ______.
A．withdraw as much money from the bank as he wishes
B．obtain more convenient services than order people do
C．enjoy greater trust from the storekeeper
D．cash money where he wishes to
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