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[主观题]

Which form of advertising is the Internet equivalent of “word of mouth”?

A.skyscrapers

B.viral marketing

C.content sponsorships

D.banner ads

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第1题

Aslick advert by the Melbourne tourist board shows pictures of it senviable schools

Aslick advert by the Melbourne tourist board shows pictures of it senviable schools, beaches, transport system and nightlife, all of which have helped it earn the number one spot as the world's most livable city.

The 140 cities in the survey are judged on five broad categories:stability, healthcare, culture and environment, education and infrastructure. The top scorers tend to be mid-sized cities in wealthy countries with a low population density. Some seven of the top ten – including Vancouver, Toronto and Sydney – are in Australia or Canada. Vienna, Helsinki and Auckland also made the top ten.

Of the cities surveyed – and some like Kabul and Baghdad were not included for safety reasons – Dhaka in Bangladesh was rated the least livable. Lagos, Harare, Algiers and Karachi all scored poorly as well.

The city that has dropped fastest down the list in the last year is Damascus, due to the ongoing conflict in Syria, while infrastructure improvements in China mean that cities like Shanghai and Suzhou have scored better than they did last year.

31. Which of the following cities are not surveyed for livability?__________

A. Damascus

B. Shanghai

C. Baghdad

D. Lagos

32. Which of the following cities is the most livable in the world?__________

A. Helsinki

B. Melbourne

C. Auckland

D. Vancouver

33. Which of the following elements is not considered in the survey?__________

A. Infrastructure

B. Stability

C. Culture

D. Income

34. Which of the following cities has dropped fasted in terms of livability?__________

A. Damascus

B. Sydney

C. Suzhou

D. Kabul

35. Which of the following is not correct according to the passage?__________

A. The most livable cities are all located in Europe and America.

B. Environment is surveyed in determining how livable a city can be.

C. Kabul is not surveyed for safety reasons.

D. Melbourne is one of the most enviable tourist resorts.

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第2题

Most people would probably agree that many individual consumer adverts function on the lev
el of the daydream. By picturing quite unusually happy and glamorous people whose success in either career or sexual terms, or both, is obvious, adverts construct an imaginary world in which the reader is able to make come true those desires which remain unsatisfied in his or her everyday life.

An advert for a science fiction magazine is unusually explicit about this. In addition to the primary use value of the magazine, the reader is promised access to a wonderful universe through the product-access to other mysterious and tantalizing worlds and epochs, the realms of the imagination. When studying advertising, it is therefore unreasonable to expect readers to decipher adverts as factual statements about reality. Most adverts are just too meager in informative content and too rich in emotional suggestive detail to be read literally. If people read them literally, they would soon be forced to realize their error when the glamorous promises held out by the adverts didn't materialize.

The average consumer is not surprised that his purchase of the commodity does not redeem the promise of the advertisement, for this is what he is used to in life: The individual's pursuit of happiness and success is usually in vain. But the fantasy is his to keep; in his dream world he enjoys a "future endlessly deferred" .

The Estivalia advert company is quite explicit about the fact that advertising shows us not reality, but a fantasy; it does so by openly admitting the daydream but in a way which insists on the existence of a bridge linking daydream to reality—Estivalia, which is "for daydream believers", those who refuse to give up trying to make the hazy ideal of natural beauty and harmony come true.

If adverts function on the daydream level, it clearly becomes inadequate to merely condemn advertising for channeling readers' attention and desires towards unrealistic, paradisiacal (天堂似的) nowhere land. Advertising certainly does that, but in order for people to find it relevant, the Utopia(乌托邦)visualized in adverts must be linked to our surrounding reality by a causal connection.

The people in adverts are in most cases______.

A.glamorous

B.arrogant

C.obvious

D.sexy

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第3题

Which of the following is the form factor of a standard VGA connector?()

A.DB-15

B.DB-9

C.DIN-6

D.DB-25

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第4题

Class File, which i useful for retrieving information about files or directories form disk.()
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第5题

Which of the following is the form factor of a standard S-video connector?()

A.DB-15

B.DB-25

C.DIN-6

D.DB-9

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第6题

In which form of projects origination would the project manager be likely to exercise the most control over Project resources.()

A.Strongmatrix

B.Projectized

C.Projectcoordinator

D.Weakmatrix

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第7题

The beneficiary must instruct the issuing/nominated bank to pay the reserve part of the credit proce
eds to his own assignee/supplier. This request is worded in the form of an ______ which should be authenticated by another bank.
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第8题

Which literary form flourished in Elizabethan age more than any other form of literature?

A.Novel

B.Essay

C.Drama

D.Poetry

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第9题

Which of the items below is not a business organization form?()A. entrepreneurshipB. p

Which of the items below is not a business organization form?()

A. entrepreneurship

B. proprietorship

C. partnership

D. corporation

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第10题

Which form of BGP changes the BGP Next Hop attribute by default?()

A.IBGP

B.EBGP

C.CBGP

D.MBGP

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第11题

Which of the following is a prefix?A.–tionB.formC.–alD.bi-

A.–tion

B.form

C.–al

D.bi-

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