The assessment reports of the Intergovernmental Pa
nel on Climate Change have provided the scientific evidence of human impact on the climate, and a glimpse of what the future may hold if we don’t act fast. But while the consensus may be growing on the need for changes in behavior, we’re no closer to understanding how we're going to do it. Attempting an unprecedented shift in human behavior. without the input of psychologists is like setting sail for a faraway land without the aid of nautical maps
Psychological research shows that most people in the UK don't feel personally threatened by climate change because it is vague, abstract and difficult to visualize. This means that doomsday scenarios and apocalyptic language are unlikely to work-although fear can motivate behavior. change. it only works when people feel personally vulnerable
An American study played people recordings of actors delivering speeches about climate change. The version that people responded to the best talked about “air pollution” rather than “climate change”- because pollution is something visible that they could relate to, with strong connotations of dirtiness and poor health. Climate change is about much more than just dirty air, but finding ways of making climate change more visible is critical. People simply don' t worry about things they can't see (or even imagine). One approach that has been used to increase the amount that people use public transport breaks down habits into simple " if…then” plans. To change a habitual behavior, a person has to identify a goal (drive less, for example), a behavior. they want to perform. in pursuit of that goal get the bus to work on Fridays)and a situation that will trigger the behavior. (having enough time to catch the bus)
Of course, some people are cautious about committing themselves to changes in their personal behavior. They argue that political agreements and technological advances will do more to reduce green-house gases than anything an individual could achieve. But while it is comforting to draw sharp distinctions between politics, technology and individuals, the reality is that human behavior. supports it all. Political parties will not pass legislation that is patently unpopular among the electorate Technology can provide low-carbon alternatives like electric buses. But a zero-emissions bus will have zero passengers unless people decide to use
If the thought of psychologically informed lifestyle. change campaigns sounds a bit too Big Brother for your liking, then consider the alternative millions of pounds spent on technology that is never taken up, and a market-based system of economic coercion that penalizes the poor while the rich keep polluting. Without an understanding of what drives people environmental behavior, the dream of a low-carbon society will remain forever out of reach
1、In face of climate change, most people_______
A. turn a blind eye to the approaching threat
B. feel unable to take such a big responsibility
C. endeavor to find out a solution with psychology
D. take no environmentally friendly action
2、Which of the following activities might be the most effective way to
motivate environmental behaviors?
A. Watching a disaster film
B. Holding a speech on climate change.
C. Appealing for green lights
D. Publicizing lawn adoption
3、The author writes Paragraph 4 to__________
A. deny the role of politics and technology in environmental protection
B. explain how to divide responsibilities in environmental protection
C. show individuals, politics and technology are indispensable in environmental protection
D. display the importance of human behavior. in environmental protection
4、The phrase "Big Brother"(Line 1, Paragraph 5) probably means
A. manipulative
B. troublesome
C. insightful
D. progressive
5、Which of the following is the best title for this text?
A. Behavior. change is the most important link in environmental protection
B. Psychology is the missing link in the climate change debate
C. The motivation of people’ s environmental behavior.
D. The psychological way to change human behavior.