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Background music may seem harmless but it can have a poveful efe on those who hear i Recorded bckgound music frst foundt sway into fctories shops and rsturants in the USA Very soo it spread to other parts of the wold Now i is becoming dfut togo shopping or eat a meal without listening to background music To begin with, background music was intended simply to create a soothing(舒遇的)atmosphere. Recenty. however, it's becoming a big business An American marketing expert has shown that music can boost(提升)sales or increase factory production by as much as a thir But it has to be the light music. Lively music has no effect at all on sales. Slow music can increase receipts(收入)by 34% This is probably because shoppers slow down and have more opportunity to spot items they would like to buy. Yet, slow music isn't always the answer.The expert found that in restaurants slow music meant customers took longer to eat their meals, which reduced overal sales So rstauant owmers might be well adrised to play fster music to keep the customers moving unkes of course the esuting ndgsioioin(消化不良)leads to complaints.16. Background music was first used().A. in the ffces and hospitals in the USAB. in the schools and churches in the USAC.in the cinemas and theatres in the USAD. inthe fctories, shops and restaurants in the USA17.An American marketing expert has found background music can().A. make people slow downB. make people forget their worriesC. increase sales or factory productionD. create a soothing atmosphere18.()has no ffect on sales.A. none of the aboveB. slow musicC. lively musicD. light music19.Slow music is useless in inincreasing sales().A. shopsB. cinemasC. restaurantsD. factories20.Restaurant owners are advised to play()to increase overall sales.A. lively musicB. loud musicC. slower musicD. faster music

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第1题

Background music may seem harmless, but it can have a powerful effect on those who hear it. Recorded background music first found its way into factories, shops and restaurants in the USA. Very soon it spread to other parts of the world. Now it is becoming difficult to go shopping or eat a meal without listening to background music.

To begin with, background music was intended simply to create a soothing (舒适的) atmosphere. Recently, however, it's becoming a big business. An American marketing expert has shown that music can boost(提升) sales or increase factory production by as much as a third.

But it has to be the light music. Lively music has no effect at all on sales. Slow music can increase receipts(收入) by 34%. This is probably because shoppers slow down and have more opportunity to spot items they would like to buy. Yet, slow music isn't always the answer. The expert found that in restaurants slow music meant customers took longer to eat their meals, which reduced overall sales. So restaurant owners might be well advised to play faster music to keep the customers moving-unless, of course, the resulting indigestion(消化不良) leads to complaints.

201.Background music was first used().

A.in the cinemas and theatres in the USA

B.in the offices and hospitals in the USA

C.in the schools and churches in the USA

D.in the factories, shops and restaurants in the USA

202.An American marketing expert has found background music can().

A.increase sales or factory production

B.create a soothing atmosphere

C.make people slow down

D.make people forget their worries

203.() has no effect on sales.

A.light music

B.slow music

C.lively music

D.none of the above

204.Slow music is useless in() in increasing sales.

A.shops

B.restaurants

C.factories

D.cinemas

205.Restaurant owners are advised to play() to increase overall sales.

A.lively music

B.loud music

C.slower music

D.faster music

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第2题

A soft background music will_________a delicious meal.

A.enhance

B.increase

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第3题

Generation gaps are nothing new. Imperfect communication between age groups plagued the ancient Greeks and current works alike.

 Many an older worker chafes at an under-30 colleague who surfs the Internet, listens to his Sony Walkman and chats on the phone or with his desk mate-all while working on a project due in an hour.

 Sometimes, of course, he isn't corking, and that's a whole different issue. But sometimes he is getting lots of great stuff done. In the meantime, the different work styles create a case of “Would you please shut up” vs. “Lighten up. Get a life.”

 Marc Prensky, vice president of Bankers Trust and founder of its interactive learning subsidiary, Corporate Gameware, was on point in Across the Board, a publication of the conference board. The business research organization titled Prensky's article “Twitch Speed”, a reference to the fast pace of video game play.

 Today under-30 workers likely grew up in a multimedia, technology—rich, twitch speed environment. Prensky says they simultaneously did homework, watched TV and listened to music; this exposure changed the ways they receive and process information.

 Baby boomers and older workers may or may not have done homework by TV, but much else has changed. Sociologists say the over-30s are more likely to want room doors close, TV off. One thing happening at a time. Quiet, please!

 When the two heritages clash in the workplace, it pits comfort with speed and “multitasking” against comfort with deliberation and focused concentration.

 Sound familiar? If the gap has become a chasm in your workplace, it's time to talk.Both work styles can be productive, but both sides need to make accommodations so the other's productivity isn't impaired.

 Questions 66 to 70 are based on the passage.

 66.This passage is mainly talking about______.

 A.generation gaps 

 B.work styles of different age groups 

 C.lack of mutual understanding between the old and the young 

 D.imperfect communication between old and young workers 

 67.From the context we may figure out that the word “plagued” (paragraph 1) means______.

 A.annoyed     B.infected     C.damaged    D.affected 

 68.According to the passage, which of the following is NOT true?

 A.Older workers often feel annoyed about their young colleagues' attitudes towards work.

 B.Younger workers always do a good job of their work though they prefer to listen to music or chat with others while working.

 C.The different work styles may sometimes lead to an unnecessary argument.

 D.Older workers are used to working in a comfortable and quiet environment so that they can fully concentrate on what they are doing.

 69.The author agrees with Marc Prensky on the point that younger workers prefer a “multitasking” style because______.

 A.they are smart and energetic 

 B.they have the special ability to perform several tasks at the same time 

 C.brought up in a special cultural background, they have developed a behavioral pattern different form that of their older colleagues 

 D.they have been trained to receive and process information in a special way 

 70.The author maintains that both sides should______if the two pattern work styles clash headlong.

 A.be patient 

 B.realize that both work styles are productive 

 C.make efforts to avoid doing damage to the other's productivity 

 D.make compromise to bridge the gulf between them

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第4题

You may want to listen to classical music instead () going to a party.

A.of

B.for

C.up

D.in

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第5题

Which of the following is NOT true about extra-linguistic context? ()

A.It can be subdivided into grammatical context and non-linguistic context.

B.It refers to physical situation or environment relating to the use of words.

C.It embraces the people, time and plac

D.It may extend to embrace the entire cultural background

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第6题

A personal friend of an artist may have a real_____in writing criticism, as he may lea
rn about the artistix intertions which are not explained to others.

A、abvantage

B、obsercation

C、background

D、privacy

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第7题

As to the functions of a flashback, which of the following statements is true?()
A、It may spoil the complete story

B、It is to convey to the readers information regarding the character’s background

C、It weakens inner conflict

D、It decreases tension

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第8题

属于在正式场合“介绍他人”(Formal-between stranger or business partners)的句型有

A.May I introduce… to you?

B.I’d like to introduce… to you.

C.He’s…. (background information)

D.Hi.

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