Marketers and advertisers are always looking for new ways to create demand for the pr
A.营销商和广告商总在寻找新的途径,为其客户的产品创造需求
B.营销商和广告商总是在寻找新的途径以创造其客户对产品的需求
C.为了能使客户的产品销量提高,营销商和广告商通常会寻求新的销售方法
D.市场营销人员和广告策划者们总在寻求新的广告创意为客户的产品创造需要
A.营销商和广告商总在寻找新的途径,为其客户的产品创造需求
B.营销商和广告商总是在寻找新的途径以创造其客户对产品的需求
C.为了能使客户的产品销量提高,营销商和广告商通常会寻求新的销售方法
D.市场营销人员和广告策划者们总在寻求新的广告创意为客户的产品创造需要
第2题
Which of the following is true of the text?
A.Although the risk exists, the internet advertising still can earn a lot of profit,
B.The PPA will substitute the original click advertising model.
C.All operators start to satisfy the advertisers by using PPA.
D.The entrepreneurs are pleasantly surprised by the temporary solution.
第3题
第4题
第6题
A.Geographic
B.Demographic
C.Psychographic
D.Product-use
第7题
第8题
()is defined by many marketers as "putting the right product in the right place,at the right price and right time."
A.Advertising
B.Sales
C.Marketing
D.4Ps
第9题
A、one-day
B、two-day
C、three-day
D、four-day
第10题
A.will
B.must
C.may
第11题
阅读下面的句子,根据文章内容进行判断,正确写“T”错误写“F”
There are eight traditional functions of marketing:
(1 ) Buying: A marketer focuses on buyers’ needs and desires in order to decide what products to make available. Understanding buyers’ behavior. is of great importance.
(2 ) Selling: Marketers usually view selling as a persuasive activity that is completed through promotion. Selling includes personal selling, advertising, and other selling methods. It is probably the function of marketing that we most often see in our daily life.
(3 ) Transporting: Transporting is physically moving the product from the seller to the buyer. Marketers focus on transporting costs and services.
(4 ) Storing: Like transporting, storing is an aspect of the physical distribution of products. Storing includes warehousing activities. Warehouses hold products for long periods sometimes in order to create time utility.
(5 ) Grading: Grading involves sorting products according to size and quality. This makes buying and selling easier because it reduces the need for inspection and sampling.
(6 ) Financing: For many products, such as automobiles, fridges, and new homes, the purchase is facilitated when the marketer provides credit that makes the purchasing of the product possible.
(7 ) Marketing research: Through research, marketers may find out the need for new products and services. By gathering information on a regular basis, they can better plan, carry out and control marketing activities.
(8 ) Risk taking: It involves bearing the uncertainties that are part of the marketing process. Most marketing decisions result in either success or failure that is associated with risk.
() 21. It is very important to understand buyers’ behavior.
() 22. Marketers usually use different selling methods.
() 23. Marketers ignore transporting costs and services.
() 24. Both transporting and storing are the aspects of the physical distribution of products.
() 25. Marketers provide credit that makes the purchasing of automobiles, fridges, and new homes possible.
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