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[判断题]

Direct trade refers to the business trade that happens between the manufacturing country and the consuming country without the involvement of the third country.()

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第1题

Trade creation refers to trade created due to_______, occurs when high-cost domestic p

A.foreign direct investment

B.globalization of markets

C.globalization of production

D.regional economic integration

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第2题

The word as a symbol and the actual thing it refers to have a direct relationship.()

The word as a symbol and the actual thing it refers to have a direct relationship.()

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第3题

Transit trade refers to the business trade that goes through a third country for the purpose of transporting from the manufacturing country to the consuming country.()
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第4题

International Business refers to any firm that engages in international ______________

A.sales

B.trade or investment

C.mergers & acquisitions

D.product development

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第5题

___________refers to the marketing activities of enterprises across national borders.

A.International trade

B.International marketing

C.Domestic trade

D.Domestic marketing

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第6题

17、9 国际贸易按有无第三者参加可分为直接贸易、间接贸易和()。 International trade can be divided into direct trade, indirect trade and () .

A.进口贸易Import trade

B.出口贸易export trade

C.转口贸易entrepot trade

D.过境贸易transit trade

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第7题

According to semantic triangle, there is no direct link between a symbol and referent, i.e. between a word and a thing it refers to.()
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第8题

The globalization of markets and production and the resulting growth of world trade, foreign direct investment, and imports all imply that firms are finding their home markets protected from foreign c
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第9题

Advertising can be thought of "as the means of making known in order to buy or se
ll goods or services". Advertising aims to increase people's awareness and arouse interest. It tries to inform. and to persuade. The media are all used to spread the message. The press offers a fairly cheap method. Magazines are used to reach special sections of the market. The cinema and commercial radio are useful for local markets. Television, although more expensive, can be very effective. Posters are fairly cheap and more permanent in their power of attraction. Other ways of increasing consumer interest are through exhibitions and trade fairs as well as direct mail advertising.There can be no doubt that the growth in advertising is one of the most striking features of the western world in this century. Many businesses such as those handling frozen foods, liquor, tobacco and patent medicines have been built up largely by advertising. We might ask whether the cost of advertising is paid for by the manufacturer or by the customer. Since advertising forms part of the cost of production, which has to be covered by the selling price, it is clear that it is the customer who pays for advertising. However, if large scale advertising leads to increased demand, production costs are reduced, and the customer paysless.It is difficult to measure exactly the influence of advertising on sales. When the market is growing, advertising helps to increase demand. When the market is shrinking, advertising may prevent a bigger fall in sales than would occur without its support. What is clear is that businesses would not pay large sums for advertising if they were not convinced of its value to them.

1.Advertising is in the main paid for by____.

A、the customer

B、the manufacturer

C、increased sales

D、reduced prices

2."Large scale" in the third paragraph means____.

A、expensive

B、well-balanced

C、extensive

D、colorful

3.According to the passage, trade fairs 1st paragraph may____.

A、replace exhibitions and markets

B、attract possible customers

C、offer fun and amusement

D、provide cheap goods

4.Advertising is often used to____.

A、deceive customers

B、increase production

C、arouse suspicion

D、push the sale

5.The word 'media' 1st paragraph refers to____.

A、the press

B、television

C、radio

D、all of the above

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第10题

The conceptualist view holds that there is no direct link between a linguistic form.
and what it refers to (i.e. between language and the real world); rather, they are linked through the mediation of concepts in the mind.()

此题为判断题(对,错)。

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