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[主观题]

marketing consists of advertising and promoting your product or service in order to se

ll it.your business produces goods and services.marketing is what lets __1___ customers know that they are available for sale.sales, advertising, and public relations are each essential ___2___ of marketing and each require specialized skills and expertise.while a small business may have only one person performing all these functions under the marketing umbrella, knowledge of each area is important to develop a ___3___ effort.

a focus ___4____ what the customer wants and needs is essential __5____ successful marketing efforts.this customer-orientation should go hand-in-hand with the company’s objectives of maintaining a __6____ volume of sales.marketing is a creative process combining all the activities needed to __7___ both of these objectives.

the process of marketing begins __8____ discovering what product customers want to buy.providing the features and quality customers want is a/an ___9____ first step in marketing.you will be facing an uphill battle if you provide something you want to produce and then try to ___10_____ someone to buy it.

1.A.future

B.potential

C.invisible

D.visible

2.A.components

B.elements

C.features

D.factors

3.A.focusing

B.focused

C.fixed

D.fixing

4.A.to

B.on

C.at

D.in

5.A.on

B.at

C.to

D.in

6.A.profit

B.profitable

C.many

D.much

7.A.reach

B.get to

C.accomplish

D.achieve

8.A.with

B.in

C.at

D.by

9.A.critical

B.important

C.significant

D.necessary

10.A.ask

B.advise

C.persuade

D.convince

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更多“marketing consists of advertis…”相关的问题

第1题

Torah, meaning “__________”, is the most important part of Hebrew Bible, it consists o

A.writing

B.philosophy

C.worship

D.instruction

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第2题

The atmosphere （) certain gases mixed together in definite proportions.A. composes o

The atmosphere () certain gases mixed together in definite proportions.

A. composes of

B. is made up

C. consists of

D. makes up of

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第3题

72Communications is best described as: A.an exchange of information. B.providing written o

72 Communications is best described as:

A. an exchange of information.

B. providing written or oral directions.

C. consists of senders and receivers

D. effective listening.

E. All of the above

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第4题

Let me tell you about my new job.It’s great.I work for Centre Company.They have an off

ice in London.I am the Deputy Marketing Manager.I am in charge of newspaper advertisements.Currently I am writing advertisements for the local newspapers, and I am visiting our customers to introduce myself.

I like working here, but I don’t like travelling by tube.It’s too busy! We start work at nine o’clock.There are some very nice colleagues, and I often eat lunch with them in the canteen.Lunch is from one o’clock to two o’clock.Then I finish work at 6 o’clock.My brother works near my office.He is in insurance, and sometimes we have a drink in the pub in the evening – but at the moment he is having a holiday in Scotland.

1、The writer () new job.

A.doesn’t like his

B.likes his

C.is looking for a

2、The writer works in ().

A.insurance

B.marketing

C.computers

3、The writer works for about ()on weekdays.

A.8 hours

B.9 hours

C.10 hours

4、The writer thinks the tube is too ().

A.noisy

B.slow

C.busy

5、The writer and his brother ().

A.sometimes see each other

B.never see each other

C.see each other every day

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第5题

Passage OneQuestions 21 to 25 are based on the following passage. During the early years o

Passage One

Questions 21 to 25 are based on the following passage.

During the early years of this century，wheat was seen as the very lifeblood of Western Canada. When the crops were good，the economy was good；when the crops failed. there was depression. People on city streets watched the yields and the price of wheat with almost as much feeling as if they were growers. The marketing of wheat became an increasingly favorite topic of conversation.

War set the stage for the most dramatic events in marketing the western crop. For years farmers mistrusted speculative(投机的)grain selling as carried on through the Winnipeg Grain Exchange. Wheat prices were generally low in the autumn，but farmers could not wait for markets to improve. It had happened too often that they sold their wheat soon after harvest when farm debts were coming due，only to see prices rising and speculators getting rich. On various occasions，producer groups asked for firmer controls，but governments had no wish to become involved，at least not until wartime wheat prices threatened to run wild.

Anxious to check inflation(通货膨胀)and rising living costs，the federal government appointed a board of grain supervisors(监视员)to handle deliveries from the crops of 1917 and 1918. Grain Exchange trading was suspended，and farmers sold at prices fixed by the board. To handle the crop of 1919，the government appointed the first Canadian Wheat Board，with full authority to buy，sell. and set prices.

The author uses the term “lifeblood” to indicate that wheat was______.

A. difficult to produce in large quantities

B. susceptible to many parasites(寄生虫)

C. essential to the health of the country

D. expensive to gather and transport

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第6题

Xiaoyan tells David about the people she works with.David: So who do you usually work wi

Xiaoyan tells David about the people she works with.

David: So who do you usually work with in Shanghai？

Xiaoyan: I work in an office with three other people, Jung, Lee and Liu – they are the Marketing Department and I am their IT expert.

David: do you like it there？

Xiaoyan: Yes, they’re great people.Lee is the Sales Manager.He is responsible for 25 sales people in China.He’s planning a sales campaign for companies at the moment, but he’s visiting the New York office right now.

David: What about the others？

Xiaoyan: Liu is the advertising manager.He’s responsible for the advertising.He’s currently working on TV advertisements.Actually, he’s on holiday in Bali right now.

David: So the office is empty at the moment.

Xiaoyan: Oh no.Jung is always there.She’s the secretary.She’s responsible for the office.

At the moment she’s working on new databases.But actually – it’s 1.00 o’clock in the morning in Shanghai, so I think she’s sleeping right now.

1、How many people does Xiaoyan work with in Shanghai？ ().

A.Two

B.Three

C.Four

2、What does Xiaoyan do in the Marketing Department in Shanghai？ ().

A.She is a secretary

B.She is an IT expert

C.She is the Sales Manager

3、What is Lee responsible for？ ().

A.The advertising

B.The sales people

C.The office

4、What is Liu doing right now？ ()

A.He is on holiday.

B.He is working on TV advertisements

C.He is visiting the New York office.

5、What is Jung’s current project？ ()

A.A sales campaign.

B.TV advertisements.

C.New databases.

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第7题

Most human beings actually decide before they think. When any human being—executive, speci

alized expert, or person in the street—encounters a complex issue and forms an opinion, often within a matter of seconds, how thoroughly has he or she explored the implications of the various courses of action？ Answer: not very thoroughly. Very few people, no matter how intelligent or experienced, can take inventory of the many branching possibilities, possible outcomes, side effects, and undesired consequences of a policy or a course of action in a matter of seconds. Yet, those who pride themselves on being decisive often try to do just that. And once their brains lock onto an opinion, most of their thinking thereafter consists of finding support for it.

A very serious side effect of argumentative decision making can be a lack of support for the chosen course of action on the part of the "losing" faction. When one faction wins the meeting and the others see themselves as losing, the battle often doesn't end when the meeting ends. Anger, resentment, and jealousy may lead them to sabotage the decision later, or to reopen the debate at later meetings.

There is a better way. As philosopher Aldous Huxley said, "It isn't who is right, but what is right, that counts."

The structured-inquiry method offers a better alternative to argumentative decision making by debate. With the help of the Internet and wireless computer technology, the gap between experts and executives is now being dramatically closed. By actually putting the brakes on the thinking process, slowing it down, and organizing the flow of logic, it's possible to create a level of clarity that sheer argumentation can never march.

The structured-inquiry process introduces a level of conceptual clarity by organizing the contributions of the experts, then brings the experts and the decision makers closer together. Although it isn't possible or necessary for a president or prime minister to listen in on every intelligence analysis meeting, it's possible to organize the experts' information to give the decision maker much greater insight as to its meaning. This process may somewhat resemble a marketing focus group; it's a simple, remarkably clever way to bring decision makers closer to the source of the expert information and opinions on which they must base their decisions.

From the first paragraph we can learn that______.

A．executive, specialized expert, are no more clever than person in the street

B．very few people decide before they think

C．those who pride themselves on being decisive often fail to do so

D．people tend to consider carefully before making decisions

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第8题

Most human beings actually decide before they think. When any human being executive, speci

alized expert, or person in the street—encounters a complex issue and forms an opinion, often within a matter of seconds, how thoroughly has he or she explored the implications of the various courses of action？ Answer: not very thoroughly. Very few people, no matter how intelligent or experienced, can take inventory of the many branching possibilities, possible outcomes, side effects, and undesired consequences of a policy or a course of action in a matter of seconds. Yet, those who pride themselves on being decisive often try to do just that. And once their brains lock onto an opinion, most of their thinking thereafter consists of finding support for it.

A very serious side effect of argumentative decision making can be a lack of support for the chosen course of action on the part of the "losing" faction. When one faction wins the meeting and the others see themselves as losing, the battle often doesn't end when the meeting ends. Anger, resentment, and jealousy may lead them to sabotage the decision later, or to reopen the debate at later meetings.

There is a better way. As philosopher Aldous Huxley said, "It isn't who is right, but what is right, that counts. "

The structured-inquiry method offers a better alternative to argumentative decision making by debate. With the help of the Internet and wireless computer technology, the gap between experts and executives is now being dramatically closed. By actually putting the brakes on the thinking process, slowing it down, and organizing the flow of logic, it's possible to create a level of clarity that sheer argumentation can never match.

The structured-inquiry process introduces a level of conceptual clarity by organizing the contributions of the experts, then brings the experts and the decision makers closer together. Although it isn't possible or necessary for a president or prime minister to listen in on every intelligence analysis meeting, it's possible to organize the experts' information to give the decision maker much greater insight as to its meaning. This process may somewhat resemble a marketing focus group ; it's a simple, remarkably clever way to bring decision makers closer to the source of the expert information and opinions on which they must base their decisions.

From the first paragraph we can learn that______.

A．executive, specialized expert, are no more clever than person in the street

B．very few people decide before they think

C．those who pride themselves on being decisive often fail to do so

D．people tend to consider carefully before making decisions

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第9题

Throughout the buying process, various factors may influence a buyer's purchase de

cision. An awareness of these factors and consumer preferences enables companies to appeal to the group most likely to respond to its products and services. Some of these factors include the following.

CULTURE. The culture and subcultures we belong to shape our values, attitudes, and beliefs, and they influence the way we respond to the world around us. Understanding culture is therefore an increasingly important step in international business and in marketing in diverse countries such as the United States.

SOCIAL CLASS. In addition to being members of a particular culture, we also belong to a certain social class — upper, middle, lower, or somewhere in between. In general, members of various classes enjoy different activities, buy different goods, shop in different places, and react to different media.

REFERENCE GROUP. A reference group consists of people who have a good deal in common — family members, friends, co-workers, fellow students, teenagers, sports enthusiasts, music lovers, computer buffs. We are all members of many such reference groups, and we use the opinions of the appropriate group as a benchmark when we buy certain types of products or services. For example, shopping malls are today losing what has long been their most faithful audience — teens. That's because Generation Xers (those born between 1965 and 1978) think that malls are for parents and that malls have too many rules. So some retailers like Urban Outfitters and Tower Records refuse to open stores in most malls.

SELF-IMAGE. The tendency to believe that "you are what you buy" is especially prevalent among young people. Marketers capitalize on our need to express our identity through our purchases by emphasizing the image value of products and services. That's why professional athletes and musicians are frequently used as product endorsers — so that we incorporate part of their public image into our own self-image. After all, doesn't everyone want to "be like Mike Jordan"？

SITUATIONAL FACTORS. These factors include events or circumstances occurring in our lives that are more circumstantial in nature. For example, you have a coupon, you're in a hurry, it's Valentines' Day, it's your birthday, you're in a bad mood, and so on. Situational factors influence our buying patterns.

1. Who will be most interested in this article？

：A.Wholesalers.

B.Marketing managers.

C.Economists.

D.Retailers.

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第10题

The Internet can play . an important role in preparing marketing people for the intern

ational marketplace. While it cannot replace real-life interaction as an experiential tool, it does provide a number of benefits including comparisons between cultural ways of behaving and can provide an opportunity to develop the skills needed to interact successfully

with people from other cultures.

Companies typically rely on the following elements in designing web-based training:

1. Detailed Scenarios. Much of the training materials consists of a detailed, realistic story that is tied into elements of the learner's background; i.e., the session becomes more than a briefing; it becomes a narrated experience full of learning moments for participants. This is made possible by the ability of the web to store and circulate a lot of information instantaneously around the world.

2. Gradual Delivery. The ability to control the flow of information to the participant supports the learning process in a number of ways. Firstly, the participant is allowed to fit the training into his/her schedule. Secondly, the real-life flow of information is mimicked (模仿) and a higher degree of realism is achieved.

3. Support. A set of detailed materials is provided to the participants 24 hours a day. At any hour and at any location, participants can check their perceptions against the materials, reinforce learning from a dimly recalled lesson, or seek feedback on an important point or issue.

4. Relevant Exercises. Participants can be provided with topical exercises and activities the level of which can be adjusted depending upon how the participant has invested in the training.

5. Online Discussions. Sessions can be simulcast (同时播放) to hundreds of participants around the world. The lack of face-to-face interaction can be remedied by having discussing groups where participants can share their experiences with each other. The pooled (共享的) learning experience is stronger than one with a solitary (单个的) participant.

26. The Internet ().

A. helps develop skills for cross-cultural interaction

B. can replace real-life interaction as an important tool

C. doesn't help prepare people for the international marketplace

27. The Internet can ().

A. hold learners from everywhere in the world

B. be the place for every kind of meetings

C. store a lot of information happening in the world

28. Participants in on-line cultural training can be provided with topical exercises and activities ().

A. only in their own time and their own places

B. totally according to their different levels

C. depending on their investment in the training

29. The training program can be simulcast to hundreds of () around the world.

A. participants

B. sessions

C. continents

30. On-line programs with discussion groups can provide () that is stronger than one with a solitary participant.

A. face-to-face interaction

B. much feedback

C. shared learning experience

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