The Internet can play . an important role in preparing marketing people for the intern

ational marketplace. While it cannot replace real-life interaction as an experiential tool, it does provide a number of benefits including comparisons between cultural ways of behaving and can provide an opportunity to develop the skills needed to interact successfully

with people from other cultures.

Companies typically rely on the following elements in designing web-based training:

1. Detailed Scenarios. Much of the training materials consists of a detailed, realistic story that is tied into elements of the learner's background; i.e., the session becomes more than a briefing; it becomes a narrated experience full of learning moments for participants. This is made possible by the ability of the web to store and circulate a lot of information instantaneously around the world.

2. Gradual Delivery. The ability to control the flow of information to the participant supports the learning process in a number of ways. Firstly, the participant is allowed to fit the training into his/her schedule. Secondly, the real-life flow of information is mimicked (模仿) and a higher degree of realism is achieved.

3. Support. A set of detailed materials is provided to the participants 24 hours a day. At any hour and at any location, participants can check their perceptions against the materials, reinforce learning from a dimly recalled lesson, or seek feedback on an important point or issue.

4. Relevant Exercises. Participants can be provided with topical exercises and activities the level of which can be adjusted depending upon how the participant has invested in the training.

5. Online Discussions. Sessions can be simulcast (同时播放) to hundreds of participants around the world. The lack of face-to-face interaction can be remedied by having discussing groups where participants can share their experiences with each other. The pooled (共享的) learning experience is stronger than one with a solitary (单个的) participant.

26. The Internet ().

A. helps develop skills for cross-cultural interaction

B. can replace real-life interaction as an important tool

C. doesn't help prepare people for the international marketplace

27. The Internet can ().

A. hold learners from everywhere in the world

B. be the place for every kind of meetings

C. store a lot of information happening in the world

28. Participants in on-line cultural training can be provided with topical exercises and activities ().

A. only in their own time and their own places

B. totally according to their different levels

C. depending on their investment in the training

29. The training program can be simulcast to hundreds of () around the world.

A. participants

B. sessions

C. continents

30. On-line programs with discussion groups can provide () that is stronger than one with a solitary participant.

A. face-to-face interaction

B. much feedback

C. shared learning experience