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[主观题]

4 Chris Jones is Managing Director of Supaserve, a medium-sized supermarket chain faced wi

th intense competition

from larger competitors in their core food and drink markets. They are also finding it hard to respond to these

competitors moving into the sale of clothing and household goods. Supaserve has a reputation for friendly customer

care and is looking at the feasibility of introducing an online shopping service, from which customers can order goods

from the comfort of their home and have them delivered, for a small charge, to their home.

Chris recognises that the move to develop an online shopping service will require significant investment in new

technology and support systems. He hopes a significant proportion of existing and most importantly, new customers,

will be attracted to the new service.

Required:

(a) What bases for segmenting this new market would you recommend and what criteria will help determine

whether this segment is sufficiently attractive to commit to the necessary investment？ (10 marks)

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更多“4 Chris Jones is Managing Dire…”相关的问题

第1题

Mrs Jones’s telephone number was 3463, and the number of the cinema in her town was 34

64, so people often made a mistake when they wanted the cinema.

One evening the telephone bell rang and Mrs Jones answered it. A tired man said, “At what time does your last film begin？”

“ I’m sorry,” said Mrs Jones, “but you have the wrong number. This is not the cinema.”

“Oh, it began twenty minutes ago,” said the man. “I’m sorry about that. Goodbye.”

Mrs Jones was very surprised, so she told her husband. Mr Jones laughed and said, “The man’s wife wanted to go to the cinema, but he was feeling tired, so he telephoned the cinema. His wife heard him, but she didn’t hear you. Now they will stay at home this evening, and the husband will be happy.

1.What can you conclude from the story？()

A.The man on the phone was not interested in films.

B.The man on the phone was ratherclever.

C.The man’s wife was fond of films.

D.The telephone companies are inefficient sometimes.

2.What do you think the man’s wife wanted to do that evening？()

A.To stay home with her husband.

B.To find out when the last film started.

C.To go to the cinema with her husband.

D.To eat out with her husband and then go to the cinema.

3.According to Mr Jones, why didn’t the man on the phone want to go to the cinema？()

A.Because he had seen the film before.

B.Because he was feeling very tired that evening.

C.Because the film wasn’t worth seeing.

D.Because the film had started already.

4.Why was Mrs Jones so surprised at a a phone call one evening？()

A.Because the call was from a stranger.

B.Because the man on the phone knew her name.

C.Because the man on the phone asked a question and then answered it himself.

D.Because the man on the phone invited her to the cinema.

5.Why do people often telephone Mrs Jones when they want the cinema？()

A.Because she lives next door to the cinema.

B.Because she knows the cinema program very well.

C.Because her telephone number is similar to that of the cinema.

D.Because the telephone

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第2题

Daniel Defoe describes ____as a typical English middle－class man of the eighteenth century, the very prototype of the empire builder or the pioneer colonist.

A. Robinson Crusoe

B. Moll Flanders

C. Gulliver

D. Tom Jones

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第3题

Passage Four John Paul Jones was one of the founders of the United States Navy. During th

Passage Four

John Paul Jones was one of the founders of the United States Navy. During the Revolution, the colonies were desperate. They needed men to lead their small ships against the British fleet. Jones was more than willing to fight.

John Paul Jones had once been a captain of a British merchant ship. In 1773, his crew mutinied. One member of the crew tried to gain control of the ship. Jones shot the man to death. The mutiny took place near the port of Tobago, an island in the Caribbean. Authorities there decided to have a trial. This meant certain death for John Paul Jones, since the whole crew would testify against him. One night during a thunderstorm, he escaped from the jail.

He fled to the United States and lived with a family named Jones. His real name was John Paul. He added the name of Jones to his, in honor of the family. He outwitted the British ships that were sent to hunt him down.

When the American Revolution ended he went to serve in the Russian navy. There, he fought the Turks and achieved one of the few major naval victories in the history of Russia. He died in Paris at the age of forty-five.

John Paul Jones is considered both an American and Russian hero, but the English considered him a fugitive.

48. John Paul Jones won a major victory for the Russian navy against the ______.

A. French

B. British

C. Turks

D. Spanish

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第4题

Monthly Talks at London Canal Museum Our monthly talks start at 19:30 on the first Th

ursday of each month except August. Admission is at normal charges and you don’t need to book. They end around 21:00.November 7thThe Canal Pioneers, by Chris Lewis. James Brindley is recognized as one of the leading early canal engineers. He was also a major player in training others in the art of canal planning and building. Chris Lewis will explain how Brindley made such a positive contribution to the education of that group of early “civil engineers”.December 5thIce for the Metropolis, by Malcolm Tucker. Well before the arrival of freezers, there was a demand for ice for food preservation and catering, Malcolm will explain the history of importing natural ice and the technology of building ice wells, and how London’s ice trade grew.February 6thAn Update on the Cotsword Canals, by Liz Payne. The Stroudwater Canal is moving towards reopening. The Thames and Severn Canal will take a little longer. We will have a report on the present state of play.March 6thEyots and Aits Thames Islands, by Miranda Vickers. The Thames had many islands. Miranda has undertaken a review of all of them. She will tell us about those of greatest interest.Online bookings:www.canalmuseum.org.uk/bookMore into:www.canalmuseum.org.uk/whatsonLondon Canal Museum12-13 New Wharf Road, London NI 9RTwww.canalmuseum.org.ukwww.canalmuseum.mobi Tel:020 77130836

(1)、When is the talk on James Brindley？ ()

A、February 6th.

B、March 6th.

C、November 7th.

D、December 5th.

(2)、What is the topic of the talk in February？ ()

A、The Canal Pioneers.

B、Ice for the Metropolis

C、Eyots and Aits- Thames Islands

D、An Update on the Cotsword Canals

(3)、Who will give the talk on the islands in the Thames. ()

A、Miranda Vickers

B、Malcolm Tucker

C、Chris Lewis

D、Liz Payne

(4)、When will our monthly talks start __________. ()

A、the first Monday of July

B、the first Thursday of August

C、the second Thursday of May

D、the first Thursday of June

(5)、Who will explain the history of importing natural ice？ ()

A、Miranda Vickers

B、Malcolm Tucker

C、Chris Lewis

D、Liz Payne

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第5题

On set.visual-effects supervisor Chris Watts managed to use a robotic wolf for the scene.

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第6题

The dentist on cows of Waterpick to up spider AustraliaNicol

The dentist on cows of Water

pick to up spider Australia

Nicola: Spiders. Ijust can't go near a (1)________.

Lisa: I, m really scared of flying, so I can't go to America or (2)__________ for my holidays.

Peter:Heghts.I can,t go(3)____________a ladder or anything like that.I'm not very keen (4)____________flying either.but I,m not scared of it.

Joseph:(5)__________-.I know it,s silly, but I'm really terrified(6)__________going to the dentist.

Guy:Spiders,Wasps. In fact, all kinds of things that crawl or buzz round your head.

Chris:Nothing really.My brother doesn't like spiders, so I have to (7)________them up and throw them outside.

Philip: (8)_________I suppose. I didn't learn to swim when I was little and now 1'm too scared (9)_________try.

Miriam: Cows. And spiders. Stupid really,isn,t it？ Big things like(10)___________and little things like spiders

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第7题

Chris Melhuish and technologists are trying to use household wastes to ______.A．feed domes

Chris Melhuish and technologists are trying to use household wastes to ______.

A．feed domestic animals

B．make garden compost

C．produce electricity

D．manufacture bacteria

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第8题

________ Chris worried about the presentation last week？ A.ls B. Was C. Were

________ Chris worried about the presentation last week？

A.ls

B. Was

C. Were

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第9题

The EMPLOYEE table contains the following information: EMPNO NAME WORKDEPT101 SAM A11 102

JOHN C12 103 JANE -104 PAT Remote105 ANNE -106 BOB A11The MANAGER table contains the following information: MGRID NAME DEPTNO EMPCOUNT1 WU B01 - 2 JONES A11 - 3 CHEN - - 4 SMITH - -5 THOMAS C12 -After this statement is executed: UPDATE manager m SET empcount = (SELECT COUNT(workdept) FROM employee e WHERE workdept=m.deptno)What is the result of the following query？（）SELECT mgrid, empcount FROM MANAGER WHERE empcount IS NOT NULL ORDER BY mgrid

A. MGRID EMPCOUNT ----- -------- 1 0 2 2 5 1

B. MGRID EMPCOUNT ----- -------- 1 0 2 2 3 0 4 0 5 1

C. MGRID EMPCOUNT ----- -------- 1 3 2 3 3 3 4 3 5 3

D. MGRID EMPCOUNT ----- -------- 1 0 2 2 3 2 4 2 5 1

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第10题

Chris took great _____ in teasing his sister.A、pleasantB、joyC、delightD、gladness

Chris took great _____ in teasing his sister.

A、pleasant

B、joy

C、delight

D、gladness

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